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Everyday Ideas

Look closely at familiar concepts that influence ordinary choices.

Our point of view

Curiosity is a way of paying attention

We believe ideas become more useful when we examine them patiently, make room for uncertainty and ask what might be missing.

  1. The Question Hidden Inside a Familiar Claim
  2. Analogy or Example: Two Different Ways to Make an Idea Clear
  3. How Thought Experiments Make Abstract Claims Easier to Examine

About our approach